TERMINALFOUR, the enterprise content management company, secured nine major contracts to power university websites with its Site Manager content management system. Among these are high profile third level bodies such as the University of Glasgow, University of St. Andrews, University of Virginia (US) and University College Dublin. The contracts have a combined value of EUR1.3M.
It brings to twenty-nine the number of university and major third level institute customers won by TERMINALFOUR in recent times. Competition has driven the investment in content management systems by these organisations as open days and traditional recruitment techniques are no longer the primary tools used by students researching third level courses. As prospective students are approached by increasing numbers of institutions seeking to recruit them, the website has become the strongest tool in marketing to them.
Stephen Evens, web manager, University of St. Andrews said, "TERMINALFOUR Site Manager will make it very easy to create and customise user-specific areas of our new website. It will help us to engage and attract prospective students by making the site easier to use, accessible and dynamic."
Another significant driver of this strong demand from the third level sector is the need for increased productivity and efficiency and TERMINALFOUR's software helps in many ways. It enables students and staff to interact in a very user-friendly manner via self-service on-line forms. It allows faculty members to create departmental content, publish in multiple languages to cater for international students. It also facilitates potential students to build their own prospectus i.e. a tailored package of content personalised to their needs.
Piero Tintori, managing director of TERMINALFOUR said, "The days of a colourful and information laden brochure for attracting students are over. University websites are now the first port of call for any prospective student seeking information and students are increasingly demanding interactive, engaging and up-to-date websites."



